Amsterdam is the capital and largest city of the Netherlands, with an urban population of 1,209,419 and a metropolitan population of 2,158,592. The city is in the province of North Holland in the west of the country. It comprises the northern part of the Randstad, the sixth-largest metropolitan area in Europe.

The main objective of the City's traffic and transport policy is to improve accessibility and the quality of life in Amsterdam. The city wishes to restrict all unnecessary car-based traffic and promotes the bicycle for all short distances (under 10 km). Amsterdam is known as one of the most bicycle-friendly cities in the world. There are about 700 000 bicycles in the city and cycling accounts for 38% of all journeys in the city. Transportation by car is discouraged by the local government, with initiatives such as Autodelen and general demand management measures (parking fees, access restrictions, etc). Public transport in Amsterdam mainly consists of buses, 16 tram lines and 4 metro lines (a fifth is under construction).

Amsterdam cooperates with 15 other municipalities within the greater Amsterdam region (Stadsregio Amsterdam), which is a partnership of 16 municipalities in the Amsterdam region. Stadsregio Amsterdam has produced a Regional Traffic and Transport Plan comprising policies relating to infrastructure, public transport, RegioNet, road safety, location policy, traffic junctions and bicycle traffic. It sets out priorities in policy and subsidising.

Amsterdam is involved in FREVUE and SEEV4CITY.

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