News
30/07/2025

Telling better mobility stories: Key takeaways from the Just Transition Webinar

How we talk about climate and mobility matters. Language, storytelling, and public engagement are critical tools—not just to raise awareness, but to build support for fairer, more inclusive urban mobility systems.

This was the central message of the latest POLIS Just Transition Webinar, which brought together four experts from across Europe and beyond.

Featuring Maite Peris (Q4A/former Communications Advisor, Barcelona City Council), Andrea Rosso (LINKS Foundation/JUST STREETS), Mathias Schmid (Nachhaltige Mobilität für Baden-Württemberg), and Reena Mahajan – Studio Divercity/StreetSmart, the webinar explored how communications can support a Just Transition in mobility—from framing safety and sustainability to shifting perceptions and empowering communities.

With insights from Barcelona, Baden-Württemberg, Brussels, and beyond, the speakers highlighted how inclusive messaging, emotional storytelling, and digital tools can foster empathy, trust, and behavioural change.

READ THE PUBLIC REPORT

The full report (30+ pages), presentation slides, and webinar recording are available exclusively to POLIS members via the Members Area.

If you want to receive these exclusive materials and keep informed on the activities of the Just Transition Taskforce, reach out to Alessia Giorgiutti and Laura Babio.

If you are interested in becoming a POLIS member, please reach out to Carlotta Inserra.