Just Transition Webinar: Communicating climate action for a Just Transition
Transport is one of the fastest-growing sources of emissions—and one of the most visible arenas for climate action. But transforming how we move requires more than new policies and infrastructure: it calls for powerful, inclusive communication.
This brand-new Just Transition webinar sets the record straight on how messaging shapes momentum. Discover how effective storytelling, public engagement, and accessible narratives can drive support for walking, cycling, public transport, and other mobility measures, ensuring that the transition to low-carbon transport is fair, inclusive, and rooted in people’s lived experiences.
Join leading voices in climate and mobility communication as they share tools and strategies for crafting messages that resonate across communities, break down barriers to behavioural change, and build lasting support for low-carbon mobility policies. The webinar will take place online on 8 July, from 11:00 to 12:30.
Meet our speakers
- Reena Mahajan (Studio Divercity/Streetsmart, India/Uruguay/France)
Using illustration to advocate for walkable, regenerative cities in Uruguay and France - Mathias Schmid (Centre of Excellence for Climate Communication in Transport, NVBW – Baden-Württemberg Local Transport Company)
Integrating climate messaging into public transport systems and policy - Andrea Rosso (LINKS Foundation/JUST STREETS)
Words matter: Building inclusive narratives for active mobility in the JUST STREETS project - Maite Peris (Q4A, ex Barcelona City Council)
Cutting-edge communication strategies for successful urban projects
About the Just Transition Webinar Series
The Just Transition Webinar Series puts the Just Transition Agenda into action—advancing a safer, more accessible, and more inclusive urban mobility future.
Launched in 2021 by POLIS, this series offers a space for cities, regions, and stakeholders to explore how inclusion, diversity, affordability, gender, age, and cognitive accessibility can—and must—guide the mobility systems of tomorrow. Each Just Transition Webinar session tackles a key angle of mobility justice, from parking and freight to active travel and safety.
