Many European urban areas face a series of environmental challenges linked to mobility congestion and air pollution. Based on experience, sustainable urban mobility planning cannot be achieved without the commitment of key stakeholders and travellers. Given this need, e-smartec proposes accompanying each step of mobility planning with the deployment of targeted marketing techniques for linking bottom-up and top-down decision making.
The e-smartec project is designed to strengthen the urban dimension of regional and local mobility policymaking, contributing to the implementation of the EU Transport White Paper, Urban Agenda and EU 2020 with a view to transit to a low carbon economy. e-smartec aims at developing action plans to start and implement effective mobility interventions, as the basis for a competitive, resource-efficient and low carbon oriented European transport system.
e-smartec brings together 9 partners from 7 EU countries representing the 6 e-smartec test-bed areas, to join forces in an ultimate goal to provide tailored guidelines on citizens’ and stakeholders engagement marketing techniques; innovative for decision-making and traditional procedures.
The project runs from August 2019 until July 2022.