How to build the engagement strategy of a SUMP
After two intense years of work, the e-smartec project has decided to channel all the knowledge and experience acquired by our partners into something specifically crafted for the wider public: a free online course.
“Build the engagement strategy of a SUMP” is the first e-course developed within the framework of the e-smartec project and it aims at stimulating the proactive participation of citizens and stakeholders in sustainable mobility planning.
The course outlines how to use marketing techniques and other engagement methods for raising awareness and linking bottom-up and top-down decision making through a facilitated dialogue between policy makers, stakeholders, and citizens. It gives the basic instruments to ideally establish (or understand how to establish) a successful and overarching participatory approach using such techniques.
For these reasons, the course is primarily designed for local and regional planning authorities, as well as any other stakeholder involved in Sustainable Urban Mobility Planning.
Themes and Format
The e-course is structured around three themes:
- participatory approach to SUMP;
- marketing techniques for mobility planning;
- engagement methods.
These concepts are presented and illustrated with good practices and exercises coming from the project partners in 6 units moderated by POLIS Network, e-smartec Communications' Manager, for 8 weeks (1 week per unit, with the exception of Unit 5, a capstone exercise that will be active for 2 weeks) - all following a MOOC-like structure that will require only 1-2 hours/week effort.
The e-course will be provided for free within the platform of the Rupprecht Mobility Academy. After its active period, it will stay available as a stand-alone lesson for practitioners.
By the end of the e-smartec course, participants will:
- ...be able to understand and explain what a participatory approach in Sustainable Urban Mobility Planning is;
- ...be aware of the importance of having a participatory approach in your SUMP development;
- ...be able to develop an engagement strategy comprising different marketing techniques and engagement methods needed to involve citizens and other relevant stakeholders.
Register to the e-course
Use the self-enrolment key "Engagement-SUMP" and register to the e-course HERE.
Join our launch event!
Are you interested in getting a complete overview of the e-course's units? Hungry for a taste of what is to come? Then join our launch event on Thursday, September 30, 2021, from 15:00 to 16:00 PM CEST.