MONA Webinar: Behaviour-change strategies and campaigns for sustainable transport and tourism in nature areas
Join us on 27 January 2026 to discover practical ways to encourage sustainable mobility in nature areas.
As visitor numbers to nature destinations continue to grow, so does the pressure on local environments, ecosystems and communities. This webinar examines practical strategies for shifting visitors away from car-dependent travel towards more sustainable transport options, whilst supporting conservation objectives and local economies.
What you will learn
Experts from across Europe will share real-world examples of behaviour-change campaigns and strategies, covering how to understand what influences visitor travel choices, design effective interventions and apply lessons from national parks and nature tourism destinations.
Who should attend
This webinar is relevant for anyone working in tourism, transport, conservation, local government or destination management, particularly those interested in sustainable mobility solutions for rural and nature areas.
Agenda (27 January 2026, 11:00–12:30 CET)
11:00–11:05 | Welcome and introduction
Fanny Boccioli, POLIS, Belgium
11:05–11:25 | Breaking the habit: sustainable visitor behaviour towards nature areas
Paul van de Coevering, Breda University of Applied Sciences, Netherlands
11:25–11:45 | Mobility Management tools to develop sustainable tourism mobility in protected natural areas
Joris Marrel & Marie Couvrat-Desvergnes, CEREMA, France
11:45–12:05 | Sustainable travel in Loch Lomond & The Trossachs National Park
Emily Davie, Loch Lomond & The Trossachs National Park, Scotland
12:05–12:25 | Buitenpoorten—Off the platform, onto the paths! (title to be confirmed)
Patricia Kleijn, Nederlandse Spoorwegen, Netherlands
12:25–12:30 | Conclusions
Marko Stančec, POLIS, Belgium
About MONA
MONA (Interreg North-West Europe) promotes sustainable tourism in and around nature areas across north-western Europe. Launched in 2023, the project works to reduce the environmental impact of tourism whilst supporting local economies and improving visitor experiences through sustainable mobility solutions.