e-smartec is an Interreg Europe project focused on enhancing sustainable mobility with marketing techniques.
Many European urban areas face a series of environmental challenges linked to mobility congestion and air pollution. Based on experience, sustainable urban mobility planning cannot be achieved without the commitment of key stakeholders and travellers. Given this need, e-smartec proposes accompanying each step of mobility planning with the deployment of targeted marketing techniques for linking bottom-up and top-down decision-making.
Running from august 2019 until January 2023, the project is designed to strengthen the urban dimension of regional and local mobility policymaking, contributing to the implementation of the EU Transport White Paper, Urban Agenda and EU 2020 with a view to transit to a low carbon economy. It aims at developing action plans to start and implement effective mobility interventions, as the basis for a competitive, resource-efficient and low carbon-oriented European transport system.
e-smartec brings together 9 partners from 7 EU countries representing the 6 e-smartec test-bed areas, to join forces with an ultimate goal to provide tailored guidelines on citizens’ and stakeholders' engagement marketing techniques: innovative for decision-making and traditional procedures.
- Want to keep up with the latest news? Find the project website here or follow it on Twitter and LinkedIn.
- For more information, please contact Alessia Giorgiutti and Laura Babio.