The ROSYPE project: a unique road safety campaign in Europe

As primary road victims, children, teenagers and novice drivers deserve special attention. That is the reason why the ROSYPE project uses an innovative approach to educate them. The project offers programmes adapted to each age group:

• "Discovering mobility": from 6 to 12 years old
• "Learning road safety rules": from 13 to 16 years old
• "Responsible driving": from 17 to 25 years old

Each year, more than 30 initiatives are carried out in 15 European countries with the support of experienced partners. For instance, in France, Italy, Poland and Hungary, children learn about traffic rules and the importance of helmet-wearing.  60,000 helmets and 600 bikes are distributed to help them learn good cycling habits. In Germany, the Netherlands and Romania, Michelin uses its driving simulators to engage young drivers in a fun, positive and educational way to learn about road safety.

Unique of its kind, the ROSYPE project is based on a commitment shared by Michelin's European teams and regional or local public authorities who support activities in public areas or at school. The ambition is to significantly and lastingly improve road safety by protecting those most exposed to risk and to modify tomorrow's road user behavior.

For more information about the ROSYPE project, please visit the website: http://rosype.michelin.eu