Milan launches the campaign “Live, don’t drive”

The campaign “Live, don’t drive” aims at convincing residents to choose the bus as an easy, time-saving, environmentally friendly and relaxing means of travelling. The campaign comes along with a package of measures that will increase safety and comfort: on-board CCTV cameras, high quality monitors for travel information, and compulsory front-access for passengers in order to prevent unauthorised travels (drivers can check tickets more easily).

Source: ELTIS