Reading is a concentrated urban community of over 200,000 people in the southeast of the UK, some 60km west of London. As a major employment and retail centre, with an extensive travel to work area, Reading is a regional transport hub, attracting daily trips from a wide hinterland.
Reading also boasts the second busiest railway station in the UK outside of London and offers key public transport links to Heathrow and Gatwick airports, making it a major transport interchange.
Effective traffic and transport management and efficient use of transport infrastructure is essential to Reading’s ability to accommodate the volume of trips which come into and through Reading on a daily basis.
Reading has therefore long embraced the use of Intelligent Transport Systems (ITS) in various forms to help manage traffic and reduce congestion, to keep travellers well-informed, to improve road safety and to encourage change in travel behaviour.