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The European Commission's Sustainable Urban Mobility campaign was launched today and represents a three-year initiative aiming to support sustainable urban mobility campaigners in 31 countries. Activities began today with the opening of a registration system to support outstanding actions for fostering positive change in attitudes and behaviour.
The central objective of this new campaign is to promote the advantages of combining different modes of transportation. Commission Vice-President Siim Kallas, responsible for transport, said: "We want to encourage people to vary the way they move around the city – so our slogan invites people to “Do the Right Mix”. This campaign will give a boost to the local, regional, and national awareness-raising actions that play a crucial role in creating and promoting this 21st century culture of urban mobility. It is vital to promote diversity in our daily mobility choices."
An award fund of EUR 500 000 will support actions demonstrating significant networking and multiplication effects at the local, regional and/or national, or even EU level. Individuals, non-commercial entities (schools, NGOs, public administrations, etc.) and commercial entities are eligible to apply for up to EUR 7000 in financial support from the European Commission by participating in the campaign. Applicants may register their actions promoting sustainable urban mobility on www.dotherightmix.eu
In addition, the campaign includes initiatives such as an award for European cities based on their sustainable urban mobility plans; and coordinated awareness-raising activities and events in 31 participating countries: EU Member States, EEA Member States (Iceland, Liechtenstein and Norway) and Croatia.
The European Commission’s Sustainable Urban Mobility campaign is linked to the European Mobility Week, which runs from 16 to 22 September every year and culminates in the ’In Town Without My Car!’ day. The campaign is managed by the Directorate-General for Mobility and Transport and funded through the Intelligent Energy Europe Programme – the EU’s support programme for non-technological actions in the field of energy efficiency and renewable energy sources.
To find out more about the Sustainable Urban Mobility campaign or to register an action, visit the campaign website: www.dotherightmix.eu