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SWITCH stands for a personalised travel planning process; addressing people at points of change in their life to change their travel behaviour by substituting short car trips with active travel choices like walking and cycling. In addition to positive environmental effects, people individually and communities as a whole, can benefit from positive health improvements.
The personalised approach is supported by the application of information and communication technologies for motivation, gaming and behavioural change measurement. SWITCH promotes alternative transport for citizens in a period of life change.
Additionally to the elaboration and implementation of targeted local campaigns, SWITCH uses lessons learnt to define guidelines and a clear methodology to help replicate such campaigns across Europe. Although all cities are different, a common framework can be defined for targeting particular groups of citizens, ensuring that the campaign is well delivered and followed by switchers, while effectively monitoring results. This allows decision-makers to analyse the impacts of their campaigns in terms of both individual and societal benefits.
SWITCH has received funding under the Intelligent Energy-Europe Programme from June 2014 until May 2016.
...are Antwerp, Donostia-San Sebastian, Gdansk, London Borough of Hounslow and Vienna.
The Report sums up all of the project activities and highlights the results from the 5 city partners as:
The SWITCH Final report can be downloaded in English.
The SWITCH Campaign guide, an easy to read and attractively illustrated document, covers the following aspects:
The SWITCH Campaign Guide to help cities to implement an effective SWITCH campaign is available for you to download as PDF file or ePub (only for ePub readers):
The Campaign Guide also includes a so called Toolbox with all kinds of support material (e.g. checklists, sample surveys, postcards etc.) that can be used and adjusted to each city’s local context:
Project Coordinator: DI Wiebke Unbehaun (BOKU, University of Natural Resources and Life Sciences Vienna), email@example.com
Project website: www.switchtravel.eu
SWITCH is a two‐year project started in June 2014 which has received funding from the European Commission.
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